Unforgettable moments in the village of Shinjo

My last stop in Japan was in Okayama Prefecture.

I must say, my stay there was perhaps my favourite part of the trip. I met Noriko Kondo, the founder of Hinoki Lab in Nice, France, back in June at the World Perfumery Congress I attended as a perfumery student. She was promoting Hinoki essential oils she produces in Shinjo, a small village in Okayama Prefecture.

Hinoki is a slow-growing tree from the cypress family that can only be found in Japan, China and Taiwan. The three sustainable and fairtrade essential oils Noriko promoted — Hinoki Wood, Hinoki Leaf and Hinoki Leaf & Branch — transported me immediately and sparkled my imagination. I had never smelt something like that before!

While Hinoki Wood exudes mainly woody, camphoric and a kind of mystic notes, Hinoki Leaf offers also interesting fruity and citrusy facets. Hinoki Leaf & Branch would be a sort of unique variation of Hinoki Wood and Hinoki Leaf blended together.

Back in June, I mentioned to Noriko my upcoming trip to Japan and she naturally invited me to visit her. We then met again in Okayama and travelled together to Shinjo village where her distillery is located.

I loved the place at first sight. It was surrounded by a beautiful and well managed forest. But perhaps what left the most impression on me were the people I met*.

It was so interesting to share experiences with Noriko and her husband. They detailed the social and environmental values behind Hinoki Lab which I embraced immediately. It is not only about selling one more high quality product to the world. They offer also ethics, a philosophy and an inspiring family business story that anyone would wish to be part of.

It was great to see extensively the place and meet the persons behind these amazing essential oils. I feel I have now a certain additional responsibility to use them with care and respect. I cannot wait to work on a perfume that would evoke the memorable moments I spent in Shinjo village.


*I would like to particularly mention Shinro Kuroda as well as Tacaquito Usui, Miyuki Yamamoto and their lovely son.

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43 reviews
Super travail, superbe parfum

J'ai rencontré Christèle Jacquemin sur le marché artisanal de Bedoin cet été et j'avais été impressionné par le travail, par les explications et l'histoire de chaque parfum mais aussi par la douceur de Christèle. J'ai voulu essayé et suis reparti avec la petite fiole. Convaincue par tant de poésie et de douceurs j'ai commandé le parfum en version plus grande pour la rentrée. Je n'ai pas été déçue : réception rapide du colis, finition au top avec un pochon pour le parfum, la boite en bois..., la photographie... Tout est là le produit est vraiment abouti . Bref c'est un investissement mais c'est tellement plus parlant que d'acheter en boutique.... Je suis ravie d'avoir croisé le chemin de Christèle à Bedoin et ravie de porter son parfum. Merci pour ce voyage olfactif et poétique.

IMPERMANENCE · Eau de Parfum mixte

Très satisfait

Très satisfait de mon achat. La photographie est magnifique.

KIT DÉCOUVERTE · 4 testeurs
Sandrine S. (France)
Belles découvertes

La présentation du kit est très soignée, très qualitative.
J'ai bien aimé Meandering Soul mais j'avoue avoir eu un coup de coeur pour Underworld, je vais le tester encore à des moments différents mais je penses me l'offrir assez rapidement; bravo pour le travail accompli.