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Unforgettable moments in the village of Shinjo

My last stop in Japan was in Okayama Prefecture.

I must say, my stay there was perhaps my favourite part of the trip. I met Noriko Kondo, the founder of Hinoki Lab in Nice, France, back in June at the World Perfumery Congress I attended as a perfumery student. She was promoting Hinoki essential oils she produces in Shinjo, a small village in Okayama Prefecture.

Hinoki is a slow-growing tree from the cypress family that can only be found in Japan, China and Taiwan. The three sustainable and fairtrade essential oils Noriko promoted — Hinoki Wood, Hinoki Leaf and Hinoki Leaf & Branch — transported me immediately and sparkled my imagination. I had never smelt something like that before!

While Hinoki Wood exudes mainly woody, camphoric and a kind of mystic notes, Hinoki Leaf offers also interesting fruity and citrusy facets. Hinoki Leaf & Branch would be a sort of unique variation of Hinoki Wood and Hinoki Leaf blended together.

Back in June, I mentioned to Noriko my upcoming trip to Japan and she naturally invited me to visit her. We then met again in Okayama and travelled together to Shinjo village where her distillery is located.

I loved the place at first sight. It was surrounded by a beautiful and well managed forest. But perhaps what left the most impression on me were the people I met*.

It was so interesting to share experiences with Noriko and her husband. They detailed the social and environmental values behind Hinoki Lab which I embraced immediately. It is not only about selling one more high quality product to the world. They offer also ethics, a philosophy and an inspiring family business story that anyone would wish to be part of.

It was great to see extensively the place and meet the persons behind these amazing essential oils. I feel I have now a certain additional responsibility to use them with care and respect. I cannot wait to work on a perfume that would evoke the memorable moments I spent in Shinjo village.

—-

*I would like to particularly mention Shinro Kuroda as well as Tacaquito Usui, Miyuki Yamamoto and their lovely son.


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55 reviews
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Belle découverte !

Singulières, inédites, très abouties, de très grande qualité : ces testeurs vous permettront, à votre rythme, d'essayer ces fragrances uniques. Service client excellent.

Essai testeurs

Le kit illustre bien le concept et permet une véritable découverte des parfums. Très bon produit.

Un must

Ce parfum est juste extraordinaire, parfaitement mixte, il est d'une classe sans pareil, définitivement adopté, merci pour ce bijou.

Perfect for late autumn and winter

I will start by saying that I will set this bottle aside until late autumn as to my thinking this is very much a cold weather scent. Gone are any hints of sweetness and flowers, what remains is clean and crisp, this is very much an outdoor scent. No single component rises above the other, nor is this overpowering in any sense. I can imagine wearing this outdoors in the cold with a sweater on, or indoors curled up near a fire.

J
SLOW LIFE · Eau de Parfum mixte
Jay G. (United States)
Lovely scent that captures the essence of outdoors

My wife and I had your previous scents, and so I was keen to try the new ones. This is the first of the three, and I'm not disappointed at all. The opening is a very fresh green outdoor scent, and a very natural one as well, I was curious how the sesame would come into play. I can detect it but it's a very harmonious one. That gives way to jasmine, and while as a guy florals don't always work for me, I've always enjoyed jasmine. This is not an overpowering scent and certainly one I could safely wear to the office.

Original et unique

J'avais eu l'occasion d'essayer ce parfum par un échantillon (parmi 4) offert par des amis ; dès que je l'ai senti, j'ai su qu'il était fait pour moi ; j'ai complètement craqué sur le fenouil, en particulier, présent mais pas envahissant. En plus, le flacon est très élégant ; cela faisait longtemps que je n'avais pas craqué pour un parfum. Bref, je l'adore !

É
SLOW LIFE · Eau de Parfum mixte
Élodie V. (France)
Sent divinement bon

J’ai rencontré Christèle au marché de Créateurs de la Grande Motte, juste en face de mon stand… Et quelle belle découverte ! Chaque parfum est unique et ne ressemble à rien de ce que je connais par ailleurs. Celui qui a volé mon cœur est Slow Life, unique en son genre. J’ai toujours été en quête du parfum qui me rappellerait l’odeur du jasmin au printemps qui embaumait le pas de ma porte enfant, chaque année. J’en ai testé plein, j’en ai parfois, exceptionnellement, trouvé des bons… et celui excelle. On s’y croirait ; un jasmin, mais avec un côté moins sucré que « d’habitude », plus vert, très fleuri à la fois, comme sur l’arbre en réel. Bravo

A
UNDERWORLD · Eau de Parfum mixte
Anne-Françoise R. (France)
J'aime beaucoup

J'ai découvert ce parfum dans une galerie à Collioure il y a deux ans et je l'aime toujours autant. C'est surprenant car je n'ai jamais porté de parfum auparavant. Merci.

Offert à Noël il y a je crois deux ans j'ai été transportée par cette odeur originale, une explosion, je suis fan. Du coup, maintenant que j'ai trouvé votre site, je vais tester les autres 🙂

mon parfum

Je pense avoir trouvé ce que je cherche depuis longtemps : IMPERMANENCE. Merci